Traction Rec and Y USA launch a universal CRM solution for better member experience nationally

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April 25, 2024

August 24, 2023

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Traction Rec and Y USA launch a universal CRM solution for better member experience nationally

Y-CRM, a unique collaboration between Traction Rec and the YMCA of the USA, is currently reshaping more than 2,300 YMCAs. Going beyond traditional software, this hands-on and support-centric solution equips YMCAs with modern tools, freeing them from manual administrative hours and elevating the quality of member experiences.

Tailored in partnership with Y USA and packed with features to expedite staff training, Y-CRM is more than an innovation—it's a game-changer.

We are excited to announce Traction Rec’s commitment to one of the largest nonprofits in North America, YMCA of the USA, as the technology provider to support a universal customer relationship management (CRM) and membership management solution. The collaboration between Y USA and Traction Rec will enable associations across the country to deliver more impactful experiences to their members, better support their staff resources, and amplify their impact.

Tom Gardner, Senior VP of IT and CIO at YMCA of the USA, commented on the partnership, "The Y-CRM initiative is more than a tech upgrade; it's a leap in operational excellence for YMCAs, leveraging Traction Rec's expertise and Y USA's deep understanding of our community's needs."

Your YMCA's operational transformation awaits with Y-CRM

Understanding the intricacies of YMCA operations, our partnership with Y USA has been instrumental in shaping Y-CRM to be more than just a software solution. Here's how we're reimagining your YMCA's daily operations:

Deepened partnership with Y USA: The collaboration with Y USA is more than just a partnership on paper; it's a deeply ingrained collaboration that enhances the functionality and support structure of Y-CRM. This ensures that the tool is tailored to the unique needs and aspirations of YMCAs across the nation.
From manual tasks to member engagement: Admin tasks consuming countless hours? With Y-CRM's hands-on support, those days are now a thing of the past. Empower your team to shift from manual data entries to forging deeper community connections, reigniting the essence of YMCA.
Swift and simple training: Our Learning Management System goes beyond standard training modules. Recognizing the diverse roles within a YMCA, we've curated specialized content to fast-track every team member's grasp of Y-CRM, ensuring a seamless transition with minimal disruptions.
More than savings; value addition: Beyond the transparent and negotiated pricing, the true value of Y-CRM shines through in the hours saved, the elevated member experience, and the operational efficiencies achieved. Think of Y-CRM as your YMCA's trusted operational companion, supporting your mission every step of the way.

"The Y-CRM initiative is more than a tech upgrade; it's a leap in operational excellence for YMCAs, leveraging Traction Rec's expertise and Y USA's deep understanding of our community's needs."

A modern technology solution for small and medium YMCAs

In response to extensive conversations with leadership teams and staff across the movement, Y USA recognized an emerging pattern of associations struggling to modernize their technology. For most associations, member management systems represent a critical tool for operations, but can often be outdated and limited compared to today’s technology standards. Y USA was committed to addressing this issue and providing associations with a solution that aligns with their goals of improving the digital experience for both members and staff.

This solution came to be known as Y-CRM. By implementing a unified CRM system, YMCAs with annual revenues ranging from $0 to $15 million can significantly enhance their ability to better serve their local communities.

Y-CRM: An all-in-one system to enhance community service

Utilizing Salesforce technology, Traction Rec has developed a cloud-based CRM solution tailored for YMCAs specifically in mind. This system offers a 360° view of their members, supported by a data-driven, intelligent, and user-friendly configuration aligned with their business needs. Y-CRM is composed of three key components:

‍Fundraising management tools: Manage donors, process donations, handle accounting, subledger tracking, and generate insightful reports.
‍Core operation management tools: Oversee memberships, programs, child care, camps, financials, facilities, point-of-sale, and facilitate online member self-service, all in one place.
‍Best-in-class third-party applications: Integrate and expand day-to-day operations with ease, encompassing email communications, visitor screening, document generation, payment processing, remote video programming, and more.

All these robust tools and applications coexist within a single platform, featuring one user-friendly interface and a single login, creating an unparalleled level of efficiency and convenience to streamline operations and enhance member engagement.

Efficiency and collaboration: A 16-week accelerated implementation journey

The implementation plan for associations spans just 16 weeks, and it's designed to be swift and efficient, largely thanks to automation integrated into the program. We've adopted a cohort-based model that brings YMCA organizations together, enabling them to embark on the implementation journey as a collective, and foster a collaborative learning environment.

One significant benefit Y USA brings to the table is the opportunity for national pricing, a result of negotiations with Salesforce and Traction Rec. This means YMCAs can access licenses at a discounted rate that was previously out of reach. It's a commitment to investing in YMCAs and making a powerful solution accessible to all.

Elevate team skills with our Learning Management System

In the realm of CRM solutions, having the right tools is essential, but equally important is having the right training. The Y-CRM program will include a Learning Management System (LMS) designed to enhance associations’ proficiency that includes:

Customized Trailheads that are engaging, gamified and easy to learn! This digital learning platform is customized not only for the Y-CRM system but also encompasses specialized training content designed for different roles and staff within organizations.
The Traction Rec Community, an online portal of resources, including quick-reference guides, continuous knowledge articles, and on-demand videos.
Slack user groups to find general support, stay updated on the latest developments, gain insights from peers, and collaborate effectively.
Dedicated support team for live support, Q&A, and more.

In the boardroom, and out, our teams have been working closely with YMCA of the USA and Y Associations over many months on the Y-CRM initiative.

Pioneering a brighter future across the nation

Earlier this year, the Traction Rec and Y USA teams marked a momentous occasion, officially welcoming the first YMCA Associations as part of the Y-CRM program. Read all about here.

Looking ahead, we're gearing up to scale the program to many more YMCA associations with plans to onboard 26 YMCAs in 2024. But that's just the beginning. As we stride into 2025, our program is set to expand even further, making Y-CRM an indispensable tool for YMCAs nationwide. This exciting journey is a testament to our commitment to enhancing the Y movement's capabilities, efficiency, and effectiveness, setting the stage for a brighter future for the movement.

Y-CRM Program by the numbers

16 weeks to implement from project initiation to go-live
3 associations kickstarted their migration in 2023
26 associations expected to onboard in 2024
3 YMCAs per cohort to collectively implement together for shared learning experience
Ideal for small-to-medium-sized associations with annual revenues ranging from $0 to $15 million

Watch the video: A comprehensive introduction to the Y-CRM program

Watch Tom Gardner, Senior VP of IT and CIO at YMCA of the USA and Heidi Leavitt, Y-CRM Program Manager at Traction Rec, as they present the Y-CRM program with all the essential details.

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Your YMCA's next chapter begins with Y-CRM

Transitioning to Y-CRM is quick and efficient, designed specifically for smaller teams. With a cohort-based, shared learning process, you can go live in just 4 months. We invite you to learn more about the Y-CRM advantage, get a personalized demonstration and start building purposeful communities together, better!