We truly understand what it's like to be a purpose driven organization. Because we are one.

Empowering nonprofit community centers and the amazing good they do with the industry-leading CRM.

Helping community centers focus on what matters most

We're more than just a member and program management system. We’re about improving the way you engage with your constituents and community by leveraging technology. At the heart of Traction Rec is our desire to support non-profit community centers and the amazing good they do.

Built on the Salesforce platform, we enable associations like the YMCA of Delaware and YMCA of the North Shore, Jewish Community Centres (JCCs) and Boys & Girls Clubs of America (BGCA) to deliver their services and achieve their missions.

Find out more

Simplify the member experience

Make it easier to work together. Rapidly empower your busy team with automated processes for staff, administrators, and self-service capabilities for constituents.

Know your whole community

A single point of data entry captures members, donors, and volunteers offering you to cultivate lasting relationships and create personalized engagement plans, all from within a unified platform.

Make changes for the better

With real-time data visibility you can communicate the right message at the right time, and seek opportunities for improvement in your everyday operations.

Salesforce.org's Nonprofit App of the Year for 2020

The award recognizes partners who have demonstrated excellence in serving customers, innovating and giving back to the community.

Find us on AppExchange

Latest insights

Featured customer stories

"It’s all about customer experience… the Traction Rec and Salesforce solution offers us the opportunity to capture those relationships inside a CRM structure while also affording us an ability to report, analyze, and tell our story in a more data informed way.”

- Diane F. Newland, CFO, JCC PGH

Features, functionality, flexibility. Dive in to discover.

Request a demo