• Constituents at heart.

      Traction Rec is the industry-leading CRM for community centers.

    • A better experience for everyone

      More than just a member and program management system, Traction Rec empowers customers with great technology. Built on the Salesforce platform, we enable YMCAs, Jewish Community Centres (JCCs) and Boys & Girls Clubs of America (BGCA) to deliver their services and achieve their missions.

       

      At the heart of Traction Rec is our desire to support non-profit community centers and the amazing good they do. For organizations both large and small, Traction Rec is built for scale and innovation, making it easy to engage with constituents.

       

    • Simplified member experience

      Powerful self-service capabilities that support membership sales with automated processes for constituents, staff and administrators.

      Know your whole community

      Cultivate lasting relationships and create personalized engagement plans, all from within a unified platform.

      Make informed decisions

      Communicate the right message at the right time, with real-time data visibility and robust reporting and analytics capabilities.

    • Salesforce.org's Nonprofit App of the Year for 2020

      The award recognizes partners who have demonstrated excellence in serving customers, innovating and giving back to the community.

    • Latest insights

    • Featured customer stories

    • "It’s all about customer experience… the Traction Rec and Salesforce solution offers us the opportunity to capture those relationships inside a CRM structure while also affording us an ability to report, analyze, and tell our story in a more data informed way.”

      - Diane F. Newland, CFO​, JCC PGH

    • We're on the Salesforce AppExchange

      AppExchange is the fast and easy way to extend your Salesforce instance. See our listing for more information about Traction Rec and how to get started on our platform.

    • Features, functionality, flexibility. Dive in to discover.

    • Subscribe for really useful news and thought-provoking events.

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