Amazing solutions that strengthen communities by driving meaningful engagement and insight into constituents, leveraging the industry leading CRM platform, Salesforce.


    Bringing Community Center operations to the Salesforce Platform. Traction Rec is a complete replacement for your membership, facility, and programming needs, as well as the integration hub for your other systems.

    It is designed to streamline and simplify your organization’s business processes by allowing you to access everything on one platform. Choose from a number of features to create the solution that best meets the needs of your organization, and leverage additional integrations to continually expand your capabilities.

  • Expertise in Non-Profits

    Traction on Demand, Traction Labs’ parent company, and Salesforce are committed to supporting the non-profit sector by addressing the industry’s specific needs.

    Both of these organizations have an established history of philanthropy, Traction on Demand with its community engagement program, Traction for Good, and

    Salesforce with its social enterprise, Salesforce.org.


    Beyond its engagement with non-profits across North America, Traction on Demand is also a certified B-Corp, considering people and the planet on par with profit.

    Traction is currently Canada’s only B Corp-certified Salesforce Cloud Alliance Partner.



    Traction helped us figure out a plan forward for re-creating our membership model, capturing our legacy data and getting up to speed in our re-structured environment. Again and again, they rose to the challenge of helping us sort through issues, correct workflows and clean up data. We are very satisfied with our relationship with Traction and are very much looking forward to working with them in the future.”


    Cynthia Fletcher Billops

    Director of Web and Data Services, Jewish Community Center of San Francisco