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Creating culture with a conscience, together.

We build community through our values.

At Traction Rec, our values come from the voices of our team. They are an extension of ourselves. They guide our actions, and inspire how we show up for each other.

But most importantly, our values shape how we advocate on behalf of our community and our customers’ communities. They are the pillars of our culture that don’t just sit on a glossy page, we live by them—in our lives, and in our company initiatives.


The lens through which we do everything.

Diversity, equity, and inclusion are integral to everything that we do. We take an active role in building a community that is fair, welcoming, and respectful to humans from all walks of life.

Our values that power DE&I.



DE&I in our larger community.

Business Practices

Not only is DE&I the perspective that shapes our internal culture, but it extends outwardly into every relationship we form.

DE&I conscious client base
BIPOC & women-owned suppliers
Representation in marketing & PR

DE&I in our inner community.


We aim to provide benefits that represent our team’s diversity and consider what matters to them.

2SLGBTQIA++ friendly benefits
Cultural holiday flexibility

Employee experience

It’s important to us that our employees are happy, healthy, and feel like they’re part of a community doing meaningful work.

Accessible, user-friendly EAP provider
Quarterly engagement and diversity surveys


We actively seek and welcome candidates from all backgrounds, with a hiring process designed to be fair, welcoming, and respectful to all.

Team Meet Ups to ensure diversity
Partnerships to add to diversity pipeline
See Open Positions

DE&I is not a checkbox we tick off. It requires ongoing effort. We’re committed to that because we’re committed to community, and we don’t believe one can exist without the other.

Lara GilchristTraction Rec

Lara Gilchrist

CEO, Traction Rec
Traction Rec
Our partner organizations

Making a difference where it matters.

We strive to strengthen the connection between people, causes and communities. 

Traction Rec is committed to Pledge 1%.

Traction Rec is proud to join Pledge 1%, a global movement that is creating new normal where companies of all sizes integrate giving back into their culture and values.

In 2023, the Traction Rec team gave back more than 500 hours in volunteering.

Impact days light up lives.

One of the ways we express the importance of impact in our culture is through our Impact Days. We offer employees 2 full paid days off every year to volunteer for organizations that are meaningful to them. We don’t just build communities with technology, we’re enriching communities in real life.

Read More

Serving up some good at Plenty of Plates

Our team of volunteers cooked and served a 3 course meal to residents of Downtown Vancouver’s East Side.

The experience was quite different, coming face to face with guests and getting to actually meet the people we were helping.

Stan ZarudTraction Rec

Stan Zarud

Developer Team Lead, Traction Rec
Traction Rec
Organizations We Serve

Let’s make the world a little bit better.