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MARKETING
Nurture relationships. Empower more growth.
Marketing has a tough job. You need to unify a variety of teams and communicate across a diverse range of members. Get the right tools to nourish all your relationships.
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WHO WE SERVE
Make everyone in your community feel known, everytime.
So much possible engagement, so little time
There are many ways you interact to build relationships, awareness, and connection with your community. Doing it all manually isn’t an option.
More than just members, the full customer 360
Your relationships extend far beyond a monthly membership. You need to communicate to each person with the right message at the right time for them.
Be the engine that helps your organization grow
Attracting new members to your community is how you help your organization grow. Find ways to identify and reach those most likely to respond or re-engage.
Use tools to build deep relationships.
Connect all your marketing systems on the backend to better understand prospects and nurture leads in a way that feels organic to them. When they come back, you fulfill your mission.
OUTREACH & AWARENESS
Reach out and make prospects aware.
The first step in the marketing process is awareness. Increase leads by keeping track of their journeys and customizing your messaging for different audiences.
Campaign creation directly from member database
Digital & traditional campaign analytics
Custom landing pages to collect data on your leads
Lead engagement tracking across their journey
Promo codes, incentives & reminders to drive activity
Conversion-oriented sales processes
ENGAGEMENT & AUTOMATION
Less work, more member interaction.
Automate your onboarding processes and communicate thoughtfully with members throughout their journeys. Enable engagement with technology.
Integrated program catalog into your website
Automated onboarding journeys with self service
Automated member messages based on engagement
Notifications to staff on current promos & deadlines
Automatic task assignment for staff to re-engage
Customizable conversion reports based on membership
Custom page layouts to help staff convert prospects
PERSONALIZATION
Curate a unique experience.
Have all the member engagement information you need to communicate with them effectively and make them feel known. People remember when they feel a connection.
Automated mass messages to members
Segmented audiences via engagement history
Online & in-person segmentation for discount codes
Customizable online experience for different members
Single source of truth for audience segments, subscriptions, & opt-outs
When you get results, you improve lives.
It allows us to be a community center online, but we've got this Salesforce power to be creative, to build it out and automate things the way we want.
Jill Davidson
Director, Information Management Systems, Mandell JCC
30 hours
saved
per month
Read Story
Salesforce with Traction Rec has allowed our team the platform with which we can ensure we're connecting leads to the right staff and services.
Gerald MacKillop, Jr.
MBA, SVP of Operations, the North Shore YMCA
$85K
monthly
membership income
Read Story
We are so grateful to have an opportunity to work with Traction on Demand and Salesforce as partners. We feel like we’re all in this together.
Jacky Noden
Sr. Director, Product, Boys & Girls Clubs of America
4.6M
youths
served across America
Read Story
INTEGRATIONS
Technology that connects.
Connect with any integration you need. Make it easy to focus on your members, not your processes.
See All IntegrationsEngagement
Emma Email Marketing
Email marketing and campaign management
Engagement
Salesforce Marketing Cloud
Create & automate personalized customer experiences.
Engagement
SurveyMonkey
Create, send & analyze surveys.
