MARKETING

Nurture relationships. Empower more growth.

Marketing has a tough job. You need to unify a variety of teams and communicate across a diverse range of members. Get the right tools to nourish all your relationships.

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WHO WE SERVE

Make everyone in your community feel known, everytime.

So much possible engagement, so little time

There are many ways you interact to build relationships, awareness, and connection with your community. Doing it all manually isn’t an option.

More than just members, the full customer 360 

Your relationships extend far beyond a monthly membership. You need to communicate to each person with the right message at the right time for them.

Be the engine that helps your organization grow

Attracting new members to your community is how you help your organization grow. Find ways to identify and reach those most likely to respond or re-engage.

Use tools to build deep relationships.

Connect all your marketing systems on the backend to better understand prospects and nurture leads in a way that feels organic to them. When they come back, you fulfill your mission.

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OUTREACH & AWARENESS

Reach out and make prospects aware.

The first step in the marketing process is awareness. Increase leads by keeping track of their journeys and customizing your messaging for different audiences.

Campaign creation directly from member database

Digital & traditional campaign analytics

Custom landing pages to collect data on your leads

Lead engagement tracking across their journey

Promo codes, incentives & reminders to drive activity

Conversion-oriented sales processes

ENGAGEMENT & AUTOMATION

Less work, more member interaction.

Automate your onboarding processes and communicate thoughtfully with members throughout their journeys. Enable engagement with technology.

Integrated program catalog into your website

Automated onboarding journeys with self service

Automated member messages based on engagement

Notifications to staff on current promos & deadlines

Automatic task assignment for staff to re-engage

Customizable conversion reports based on  membership

Custom page layouts to help staff convert prospects

PERSONALIZATION

Curate a unique experience.

Have all the member engagement information you need to communicate with them effectively and make them feel known. People remember when they feel a connection.

Automated mass messages to members

Segmented audiences via engagement history

Online & in-person segmentation for discount codes

Customizable online experience for different members

Single source of truth for audience segments, subscriptions, & opt-outs

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Create your more powerful change.

We have a goal to capture roughly 1,500 to 2,000 leads every 60 days. That actually gives my sales team more leads than they could possibly manage.
Jeremy Long
VP Membership, YMCA of Memphis & The Mid-South
2000
leads

every 60 days

40%
lead conversion rate

Read Story

We are so grateful to have an opportunity to work with Traction on Demand and Salesforce as partners. We feel like we’re all in this together.
Jacky Noden
Sr. Director, Product, Boys & Girls Clubs of America
4.6M
youths

served across America

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It allows us to be a community center online, but we've got this Salesforce power to be creative, to build it out and automate things the way we want.
Jill Davidson
Director, Information Management Systems, Mandell JCC
30 hours
saved

per month

Read Story

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INTEGRATIONS

Technology that connects.

Connect with any integration you need. Make it easy to focus on your members, not your processes.

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Engagement

Emma Email Marketing

Email marketing and campaign management

Engagement

Salesforce Marketing Cloud

Create & automate personalized customer experiences.

Engagement

SurveyMonkey

Create, send & analyze surveys.

Leads are not just leads. They are people.

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