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Resources

Success Stories

We build solutions. But more than that, we build relationships.

Delaware YMCA

4×
increase

in online program registrations

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Cleveland JCC

30
hours saved

monthly in administrative tasks

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MyClubHub BGCA

1.7M
members

engaged with the community

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for every COMMUNITY

Partnering with 856+ community centers.

YMCA

JCC

Boys and Girls Clubs

Impact

6,300

online registrations in the first week

48,400

waivers and forms collected online

Members served

7,300

childcare participants

127

childcare sites

Impact

350 BGCAs

deployed their new CRM in 9 months

1.7 million

members engaged

Members served

Impact

93%

reduction in billing time

33%

reduction in credit card declines

Members served

$1M

membership billing/month

2,000+

membership scans/day

YMCA of Memphis & The Mid-South goes digital for childcare management

YMCA of Memphis & The Mid-South goes digital for childcare management

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Boys & Girls Clubs of America deploys a Universal CRM in 9 months

Boys & Girls Clubs of America deploys a Universal CRM in 9 months

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San Francisco JCC centralizes member data to improve the quality of service

San Francisco JCC centralizes member data to improve the quality of service

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Community Transformations

Powering connections.

How the YMCA increased its membership by 60% in three years

Impact

40%

membership conversion rate

10% growth

in membership revenue for 2023 over 2022

How the YMCA increased its membership by 60% in three years

Challenge

YMCA of Memphis and the Mid-South faced a membership growth challenge relying solely on the hope that individuals would appear on the doorstep (or website) and join as members. But the strategy of waiting for prospective members, and hoping they express interest on their own was no longer serving them.

Solution

The YMCA implemented a data-driven solution that allowed them to track and improve lead conversion rates. By enhancing follow-up processes for forgotten or lost leads, they significantly improved their membership strategy and community growth efforts. Under the guidance of sales associates, their conversion rate skyrocketed from 3-4% to an impressive 35-40%, exceeding expectations. This not only enhanced sales efficiency but also freed up staff to focus on their core responsibilities.

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Using data reporting to provide financial assistance across the spectrum

Impact

400

families receiving financial assistance

67%

decrease in turnaround time

Using data reporting to provide financial assistance across the spectrum

Challenge

At JCC Chicago, determining financial assistance was historically a matter of numbers: household income and household size. On the surface, it seemed efficient but in reality, it didn’t consider the families facing unprecedented challenges in a changing economy. These families may not have qualified for financial assistance before, but they were asking for support now.

Solution

It started with capturing the data correctly, documenting cases and programs history accurately. While there were many out of the box features that were leveraged, the JCC created customizations to addressed their unique needs. As cases were submitted, the team would get a recommendation of how to proceed with a family’s request. In this way, the guesswork was taken out of the equation and all families were measured against a standard process, which also considered their individual circumstances.

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How digitizing a paper-based system saved Cleveland JCC staff hours of work

Impact

2 months

to deploy new refund process

30 hours

saved per month on average

How digitizing a paper-based system saved Cleveland JCC staff hours of work

Challenge

Customer refund requests and approvals used to take the Cleveland JCC 45-60 days to process on an inefficient, paper-based system. Members were frustrated with the delays and staff were overwhelmed by the steps required to complete them. 

Solution

After shifting to a more transparent and streamlined process, Traction Rec improved the experience for members and staff alike. Now refunds are processed in 7-9 days and 30 hours of staff time are saved every month on average. 

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How self-service member capacities boosted engagement for Delaware YMCA

Impact

100%

membership sales processed online

274 new members

registered without need for staff support

How self-service member capacities boosted engagement for Delaware YMCA

Challenge

Legacy technology meant membership renewals, purchases and updates had only ever been available in person or over the phone. This posed a huge risk of overwhelming onsite staff with an avalanche of administrative work and putting members through a slow, frustrating experience of waiting in line or on the phone during the heaviest registration periods.

Solution

Individuals and families could purchase or renew their memberships anywhere and anytime through the self-serve and mobile compatible portal. All have access to programs and services immediately, without the reliance or constraints of staff availability.

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Webinars

Hear it from our partners.

Fostering a new mindset to expand membership reach

Optimizing Your CRM

Webinar

Fostering a new mindset to expand membership reach

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How JCC Chicago transformed decision-making with dashboards

Optimizing Your CRM

Webinar

How JCC Chicago transformed decision-making with dashboards

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Navigating new membership models and sales techniques for YMCAs

Optimizing Your CRM

Webinar

Navigating new membership models and sales techniques for YMCAs

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Better technology.
Bigger impact.

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