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Built on Salesforce.
Trusted and certified.
Built on Salesforce.
Trusted and certified.
FOR YMCAS
Enrich lives with community connections that go deep.
Power connection in your community with a member management CRM built on the world’s leading platform, Salesforce.
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Memphis & The Mid-South
Delaware
North Shore
6,300+
registrations
online in the first week
$500K
saved
online in the first week
$85K
monthly
membership income
Many of our staff started at a YMCA.
Our passion for community comes from the frontlines. We’ve been in your shoes. We know what it takes to run a YMCA, and now we’ve built the tech to make it easier.
Discover Empowering Features for Your YMCA
We are essentially paperless at this time. We're not storing much and we're cutting down on time.
Tiffany Stewart-Harris
Business Analyst, Pierce and Kitsap Counties YMCA
More than a member.
Your members are complex. They may go to the gym, but they’re also program participants, volunteers, donors, and even board members.
See their roles and household relationships from one connected record so your staff can deliver the right services at the right time in a unified experience.
Your YMCA mission is our mission.
We know your world. Many of our staff worked at YMCAs before they came to work with us so we come ready to listen and support your mission.
Book A DemoNourish spirit, mind, and body
Offer a diverse set of program and member services across health and fitness, child care, youth services, community initiatives, all from a connected platform.
Enrich your communities
Make it easy for members to access programs with self-service registration. Then exceed their expectations with staff empowered to focus on people, not paperwork.
Build a more equitable society
Make services available to as many in your community as possible. Provide tools that offer flexible payment structures, waitlist management, and more, for your programs.
Turn potential into power with Salesforce for YMCAs.
Impact
6,300
online registrations in the first week
48,400
waivers and forms collected online
YMCA of Memphis & The Mid-South goes digital for childcare management
Challenge
Inefficient systems were creating a lackluster member experience for its childcare programming and enrollment management. Completing administrative paperwork took time away from staff, and waiting in a line to submit multiple application forms created a poor and time consuming experience for parents.
Solution
A centralized, digital, and mobile friendly solution means a positive experience for parents, and staff to easily manage their activities with the vital information they need.
Read Story
YMCA of Memphis & The Mid-South goes digital for childcare management
6,300 successful registrations in the first week
Read Story
Impact
$500K
saved annually in costs
4x
increase in online registrations
Delaware YMCA prioritizes the digital experience to increase online registrations
Challenge
Struggling with siloed databases, limited technical flexibility, and managing constituent data across 12+ different systems, created a lack of data integrity, and a burden of manual and time-consuming tasks.
Solution
A desire for improved member and staff experiences became drivers for change. The YMCA recognized Traction Rec as the most flexible CRM and operations platform on the market, with the capability to modify, adapt, and integrate as their organizational needs evolve.
Read Story
Delaware YMCA prioritizes the digital experience to increase online registrations
$500K in cost savings per year
Read Story
Impact
100%
membership sales processed online
274 new members
registered without need for staff support
How self-service member capacities boosted engagement for Delaware YMCA
Challenge
Legacy technology meant membership renewals, purchases and updates had only ever been available in person or over the phone. This posed a huge risk of overwhelming onsite staff with an avalanche of administrative work and putting members through a slow, frustrating experience of waiting in line or on the phone during the heaviest registration periods.
Solution
Individuals and families could purchase or renew their memberships anywhere and anytime through the self-serve and mobile compatible portal. All have access to programs and services immediately, without the reliance or constraints of staff availability.
Read Story
How self-service member capacities boosted engagement for Delaware YMCA
274 new members in one day
Read Story
Impact
40%
membership conversion rate
10% growth
in membership revenue for 2023 over 2022
How the YMCA increased its membership by 60% in three years
Challenge
YMCA of Memphis and the Mid-South faced a membership growth challenge relying solely on the hope that individuals would appear on the doorstep (or website) and join as members. But the strategy of waiting for prospective members, and hoping they express interest on their own was no longer serving them.
Solution
The YMCA implemented a data-driven solution that allowed them to track and improve lead conversion rates. By enhancing follow-up processes for forgotten or lost leads, they significantly improved their membership strategy and community growth efforts. Under the guidance of sales associates, their conversion rate skyrocketed from 3-4% to an impressive 35-40%, exceeding expectations. This not only enhanced sales efficiency but also freed up staff to focus on their core responsibilities.
Read Story
How the YMCA increased its membership by 60% in three years
How the YMCA of Memphis and the Mid-South adopted a sales culture to usher them into a new period of growth
Read Story
Get extra support as a smaller YMCA.
Size shouldn’t limit your impact. Get the extra support and unique solutions you need as a small-medium-sized YMCA, in partnership with Y-USA.
Learn About Y-CRM
