Allow ourselves to introduce, ourselves

Creating positive impact isn’t just something we do, it’s who we are.

Impact with purpose

Traction Rec began as an opportunity to power a purpose, to support nonprofit community centers and enable them to operate efficiently, and build meaningful relationships with the communities they serve.

We do this with the best technology. Salesforce is the leading platform, hands down. What we're able to do with it now impacts customers, organizations and whole communities like it never has before.

But behind our product, is what we're most proud of, and that's putting people first. At our core, we are about community and engagement - with our customers, colleagues, and each other.

All of our actions are built on these values

Community

We are stronger together. Community is at the heart of everything we do, measuring our intentions and actions by how well we show up for each other and our customers.

Authenticity

We are confident to be our true selves. We embrace, celebrate, and hold space for each other’s lived experiences. Our relationships are genuine because our team is genuine.

Impact

We amplify positive change in both the lives of people in our communities and our customers’ communities. Impact is the reason we show up everyday.

Fun

Fun is the playful connective tissue that builds strength and connection between our teammates, our customers, and our community. The smiles, laughs, and giggles we share with each other drives our determination towards a clear and focused purpose.

Growth

Growth creates opportunities. We use growth to invest in our people, our product, and our customers. Growth is a responsibility.

Serving up some good

Through our Impact Days, Traction Rec offers everyone the opportunity to feel the incredible highs of doing something in service for someone else. With the intent to strengthen the connection between people, causes and communities, we offer employees 2 full days every year to volunteer for organizations that are meaningful to them.

Whether its packaging boxes at the food bank, maintaining local biking trails, virtual card-giving or volunteering at the local community center, there are so many organizations our amazing people choose to support. Because doing good is good for your community. And good for your soul.

Meet our friendly and fearless leaders

We're glad you're here. Connect with us with any questions or inquiries.

Lara Gilchrist (she/her)

CEO

Dogs are bigger than humans.

Andrew Rogers (he/him)

VP, Customer Enablement

Dog dislikes pigeons.

Brynn Anderson (she/her)

VP, Product

Dogs are living their best life.

Jonny Power (he/him)

VP, Development

Dog is famous on the internet.

Linda Wong (she/her)

Director, Employee Experience

Dog is smallest of them all.

Traction Rec has been recognized by Salesforce.org as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured as a leading growth technology company two years running on the Ready to Rocket List.