Imagine your impact if technology wasn’t holding you back.

It’s hard to be a leader when you’re the last to know. When your systems don’t support you. Give your staff and community what they need with technology that truly supports your mission.

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Align your teams.
Connect your organization.
Fulfill your mission.


Monitoring your organization has never been so easy.

Keep your data, reporting, integrations, and dashboards all in one centralized location for a 360° view of your members. Answer your questions immediately, without waiting for reports.

See all relationships at once

View connected records of all your donors, program participants, and volunteers in one place. Identify and meet their evolving needs for a great member experience.

Locate information easily

Have instant access to member data and history, without having to wait for manual reports to be generated. Find the information you need quickly and in real-time.

Visualize real-time activity

Monitor your organization with commercial-quality dashboards that show member visits and revenue in real-time. Keep a pulse on your organization, regardless of location.

Why Traction Rec

Exceed member expectations. Enrich your community.

Give your members the seamless user experience they expect. Inspire loyalty with the convenience of accessing your services anytime and from any device.

Simplify member browsing

Give users the ability to browse the catalog, learn about memberships, and set up their online account without needing to call your community center.

Enable easy transactions

Let users sign up, apply, purchase, register, or anything else they need to do to participate in services. No staff assistance required.

Offer account management

Give members the ability to update payment information, edit authorized pick ups, update contact information, and fill out personal profile forms online.

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Traction Rec partners see up to 4x more online self transactions. Save your staff time, and your organization money.


Empower your staff to do their best work.

No more complaints about rigid systems. Offer both leadership and staff the ultimate flexibility and efficiency of use with personalized tools—right at their fingertips.

Give your staff custom tools

Different staff members need to perform different tasks. Give them the tools they need for their specific roles so they can quickly serve the member standing in front of them.

Automate mundane tasks

Use workflow automation so technology can do the mundane tasks. Onboard new members with cross functional teams by automating tasks, due dates, and communication.

Centralize member services

Mitigate staffing shortages with a cloud-based, unified platform. Allow your teams to serve members anywhere with solutions like centralized member services call centers.

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Today's stories shaping tomorrow's impact.

Traction has been a great partner...They listen and truly understand what we need. It’s been a smooth process.
Adrian Breitfeld
Chief Financial Officer, San Francisco JCC

to prepare for billing

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We feel confident that this platform will grow with us because [Traction Rec] already knows what our needs are.
Jacky Noden
Sr. Director, Product, MyClubHub Boys & Girls Clubs of America

members engaged with the community


deployed their new CRM in 9 months

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Traction Rec’s fixed pricing model was refreshingly different compared to other CRM vendors.
Emily Glading
Senior Director, Information Systems, Delaware YMCA
per year

saved in staff salaries

Read Story

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