Make members fall in love with their community experience.

Your members’ best experience anywhere is now their expectation everywhere. Meet them where they’re at whether it’s online, in person, or in the community.

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Step up to meet your member's expectations


Delight your members digitally first.

Most interactions with your members start before they step foot in your center. They expect technology to meet their needs. Anticipate them and set everyone up for success upon arrival.

Empower with self-service

Allow members to answer their questions, manage household information, and view payment history and due dates, without having to pick up a phone.

Reduce paperwork and lines

Enable members to register and make payments online and on mobile for programs and events, including those members participating in assistance programs.

Improve member services

Provide a seamless and consistent service experience for members with centralized case management. Enable staff to pull up files before they even pick up the phone.

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Communities are complex. The experience shouldn’t be.

Once members arrive, their experience should feel natural and effortless. Everyone is welcome, but not all areas are always accessible. Create a safe and efficient experience at your center.

Make everyone feel welcome

Engage new and existing members, including donors, board members, and those in financial assistance programs. Offer flexible membership and the right experience upon welcome.

Enable easy visits

Provide automated, yet flexible entry access to all areas of your facility so members can easily get where they need to go. Alert staff to flagged members who need extra support.

Ensure everyone stays safe

Put automatic screening tools in place to ensure prohibited individuals don’t enter your center. Make it easy for parents to authorize child pick ups, and for staff to track them.

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Honor the dynamic needs of your members.

Your members are participants, donors, volunteers and social services recipients. The relationships can be robust and unique, and you need a system that recognizes that.

Bring people together

Manage and expand your complex community relationships, including those with volunteers and donors in a single place for greater impact.

Connect across organizations

Track grant providers and recipients of your social services. Know which mission-driven partnerships can help you extend reach through joint initiatives.

Offer community everywhere

Give everyone access to community and a sense of belonging no matter where they’re located. Deliver health, wellness, and program services virtually to amplify impact.

Why Traction Rec

Today's stories shaping tomorrow's impact.

With Traction Rec and Salesforce, some of the biggest benefits we are seeing are members being able to control their accounts online and in turn self service registrations have increased.
Emily Glading
Senior Director, Information Systems, Delaware YMCA

registered online Memorial Day

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Moving to a digital process enabled the team to provide valuable customer service tasks that were not diluted to data input needs.
Joel Dinkin
Chief Executive Officer, Evelyn Rubenstein JCC

service rating

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[Traction Rec]  is the conduit to ensure our staff can do more of what they love: less time on paper, equals more time with kids.
Jacky Noden
Sr. Director, Product, Boys & Girls Clubs of America

community members engaged

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Stronger communities start here.