Built on Salesforce.
Trusted and certified.

Built on Salesforce.
Trusted and certified.


Build vibrant communities with the right tools.

Empower deeper community connections with a member management CRM built on the world’s leading platform, Salesforce. 

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Evelyn Rubenstein

San Francisco

hours saved

per month

star rating

for customer service

hours for billing

not 4 days

It began with JCCs, and we’re still here.

Traction Rec was built to help the San Francisco JCC improve their quality of service. Now we are the most adopted CRM for JCCs across the country.

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Traction Rec offers us the opportunity to capture each relationship inside a CRM structure.

Diane Newland

Diane Newland


More than a member.

Your members are complex. They may go to the gym, but they’re also program participants, volunteers, donors, and even board members.

See their roles and household relationships from one connected record so your staff can deliver the right services at the right time in a unified experience.

Your JCC mission is our mission.

We understand you. Some of our staff worked at JCCs before they came to work with us so we come ready to listen and support your mission.

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Nourish spirit, mind, and body

Offer a diverse set of program and member services across health and fitness, child care, youth services, community initiatives, all from a connected platform.

Create joyful community

Create personal engagement plans with members based on their interests. Then give members access to self-service tools so there’s more time for connection in person. 

Advance inclusive culture

Set up cultural events with online ticketing systems. Personalize member communications based on their interests so you can recommend the right events to the right people.

Celebrating your success.

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Provide a pathway for joyful living. We’re here to help.