5 reasons why YMCAs choose Traction Rec

YMCAs are built to serve. But when the tools you rely on feel clunky, disconnected, or outdated, it gets harder to deliver the experience your community deserves.

At Traction Rec, we believe your technology should work for you. Not the other way around. That’s why we’ve built a CRM that’s tailored to how YMCAs operate and grow. Whether you operate a single branch, lead a smaller association, or manage a growing network of locations, here’s why YMCAs like yours are choosing Traction Rec as their trusted partner.

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#1. One platform that actually works the way you do

Traction Rec is built on Salesforce, the world’s #1 CRM platform, giving YMCAs a strong, secure foundation to support your organization for the long haul. Everything lives in one place: members, donors, programs, volunteers, and more. That means your team always has access to the most complete, up-to-date view of the individuals and families you serve.

Because it’s built on Salesforce, Traction Rec is both flexible and deeply connected. It integrates with the tools your team already relies on, while keeping your data clean, consistent, and reportable across every department. You get the visibility you need to serve better, and the confidence that nothing’s slipping through the cracks.

• 100% Salesforce-native
• SOC 2 compliant and secure
• Integrates with your tools, keeps your data unified

With a community of over 15,000 users, Traction Rec is more than a system, it’s a platform that evolves with your YMCA. Flexible, scalable, and built to grow with organizations like the YMCA of Delaware.

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#2. A better experience for your members and your staff

Whether it’s signing up for a fitness class on the go, enrolling kids in summer programs, or updating a membership profile, Traction Rec makes it simple. The experience is mobile-first, accessible, and designed for real life.

With built-in features like an AI-powered registration assistant, members get guided support through sign-up, relevant programs are surfaced automatically, and the number of steps to get started is reduced. It’s fully integrated into the platform, and just the beginning of how we’re using AI to simplify everyday tasks for both members and staff.

Behind the scenes, teams stay connected with access to the same real-time view of participant activity, forms, and schedules to respond faster, collaborate better, and spend less time chasing down information.

• Mobile-friendly self-service for registration, schedules, and forms
• Built-in AI assistant to simplify sign-up
• Shared visibility across teams, fewer manual handoffs

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#3. We’re your partner, not just your platform

Technology is only part of the solution. What matters just as much is having a partner that’s there when you need them. At Traction Rec, we work alongside your team from day one, through discovery, implementation, launch, and every season after, with real people, clear communication, and a shared commitment to your success.

Our platform is shaped by the organizations we serve, and our partnership approach reflects that too. From day-to-day questions to strategic planning, our dedicated Engagement Team is there to help your staff feel confident, supported, and heard. It's one of the reasons our customers consistently rate us 4.8 out of 5 in CSAT and why so many of them stay and grow with us.

• Dedicated Engagement Team and Customer Success Advocates
• Product and support grounded in YMCA needs
• Ongoing training, resources, and community insights

It takes a team to create lasting community impact, and we're proud to be so dedicated by your side for the long haul.

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#4. Real results and real value

Investing in new technology shouldn't mean unpredictable costs or surprise fees. With Traction Rec, pricing is transparent, renewals are flexible, and you're eligible for Salesforce nonprofit discounts. That means you can plan confidently, knowing what you’re paying for, and why.

Traction Rec is designed to be scalable and cost-effective for YMCAs of all sizes, including smaller and mid-sized associations. You can start with your highest-priority programs and grow from there. It’s a platform that fits now and flexes as your needs evolve.

Along the way, our customers have saved time, simplified operations, and replaced multiple siloed systems with one that works across departments. That’s value that goes beyond price. It’s about freeing your team to focus on what really matters.

• Transparent fixed pricing. No surprises, no extras
• Low-barrier implementation with room to grow
• Built to scale with small, mid-sized, and growing YMCAs

See what impact looks like in practice. Like how the YMCA of Memphis & the Mid-South achieved 60% membership growth in just three years, or how Greater Philadelphia YMCA streamlined child care operations across its association.

Traction Rec is trusted by YMCAs of every size, including 8 of the 10 largest in North America.

#5. Built on values that reflect yours

Technology is important, but people and purpose come first. At Traction Rec, we lead with values that align with the mission-driven organizations we serve: community, authenticity, impact, growth, and yes, even fun.

We believe software should support people, not replace them. That’s why we prioritize connection, flexibility, and transparency in how we build and show up. As a proud Pledge 1% company, we commit time, product, and resources to supporting the communities we’re part of—and the causes that matter to our customers.

When you partner with Traction Rec, you’re choosing more than a platform. You’re choosing a team that believes in your mission and is dedicated to helping you deliver on it, every step of the way.

• Values-led team committed to community
• Aligned with the purpose and mission of Ys
• Proud Pledge 1% company focused on impact

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Ready to build what's next?

At Traction Rec, we’re not just building software. We’re helping YMCAs build stronger, more connected communities. Whether you’re modernizing outdated tools or preparing for future growth, we’re here to help you move forward with confidence. Learn more about how we can help.