The platform helping Parks and Rec departments build stronger communities
Built on Salesforce, Traction Rec is a powerful, people-first platform designed to support the full scope of parks and recreation operations.
Parks and recreation departments do more than run programs. They build healthier, stronger communities. But to deliver great service, you need more than hard work. You need the right technology.
That’s where Traction Rec comes in.
Built on Salesforce, Traction Rec is designed to support the full scope of parks and recreation operations. It brings together your programs, users, payments, and data all in one platform. It's a solution for agencies to work smarter, serve better, and adapt faster.
So, why are more and more recreation leaders choosing Traction Rec? Here are five reasons:
#1. A powerful CRM built for purpose, not compromise.
Traction Rec isn’t just another all-in-one tool. It’s a robust, purpose-built solution that brings best-in-class capabilities together in one place. Built on Salesforce, the world’s leading CRM platform, it’s designed to support the full complexity of parks and recreation operations with clarity, flexibility, and control.
Unlike legacy systems that try to do everything and excel at nothing, Traction Rec brings together the tools you actually need, each one selected and configured to work the way your department works. Program registration, facility bookings, member passes, payments, communication… they all live in a single, intuitive platform.
The result is one powerful system, one source of truth, and one connected 360 degree view of your community users and the services they use. No workarounds. Just the tools you need that truly work together.
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#2. Faster registrations, fewer errors, smoother admin.
Time is valuable, and Traction Rec makes it easy to use with a focus on simplicity and efficiency. With everything in one platform, there’s no need to juggle multiple apps, handle paperwork, or deal with complicated processes. Families can register for programs, book fitness classes, or pay for events all from a single online portal available 24/7 on any device.
For staff, intuitive workflows simplify program creation, communication, and payment processing. The result means less time with systems and spreadsheets, and more time to focus on great service and support instead.
See how Asphalt Green slashed data handling time by 87% and saves 15 hours on every program setup. They've gained time and efficiency that simply wasn't possible before.
#3. A modern and future-proof platform that grows with you.
Your tools should help you keep up, not hold you back. Here at Traction Rec, we reinvest a third of our revenue into research and development to ensure the platform grows with your agency’s needs and keeps up with the demands of your community.
Our platform is built not just for today’s challenges but tomorrow’s opportunities. With monthly updates and quarterly releases driven by real customer feedback, you’ll always have access to the latest features and improvements, so you’re never left behind.
One of our most recent standout features is Salesforce's Agent AI Agent, which helps find answers, navigate programs and services, and complete tasks in multiple languages. It's just one of the many ways that lighten the load on your team while keeping your community engaged and supported.
#4. Real-time insights and reporting for smarter decision-making.
When you’re running programs, facilities, and community services, reliable information is everything. Traction Rec gives your team real-time access to the data that matters, like scheduled rentals, program performance, attendance, payments, schedules, and financials, all in one place and always up to date.
With ready-to-use reports and customizable dashboards, you can easily track what’s working, spot trends, and plan ahead without digging through spreadsheets or waiting on outdated reports.
To make informed decisions, you need to anticipate needs and facility demands. So spend less time reacting and more time where it counts.
#5. We show up like a partner, not just a vendor.
At Traction Rec, we’re more than just a software provider. We’re your partner in success. From day one, we’re by your side with guidance through implementation, training, and everyday use, providing the resources, answers, and solutions you need.
We also believe the best work happens together. That’s why we’ve built a vibrant community where parks and recreation teams can connect, share ideas, and learn from each other. Through monthly webinars, live events, and an ever-growing library of training resources, you’ll always have the tools and support to keep moving forward. You’ll never face a challenge alone with a network of experts and peers ready to help you succeed.
At Traction Rec, your success is our success. We’re committed to supporting you every step of the way.
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Ready to make things simpler?
Just like many other parks and rec agencies, you can spend less time on administrative tasks and more time delivering exceptional services. Traction Rec helps you do just that. No more workarounds, just a smooth, efficient experience for your staff and community.
Learn more about how Traction Rec can help your department thrive and explore our full range of capabilities.
