When JCC San Francisco began their journey with Salesforce, they were simultaneously blazing a trail for community centers. They envisioned a Salesforce instance that could support all of their vital community center functionality, and they partnered with Traction on Demand to make that vision a reality.

Soon, it grew clear that community centers far and wide were looking to leverage the breadth and power of Salesforce. Peninsula JCC and Marcus JCC of Atlanta joined with JCC San Francisco and Traction on Demand to collaboratively build a product that would tailor Salesforce to the needs of the modern community center. Traction Rec is the system that emerged from that collaboration; a full solution that enables community centers to deliver a constituent-first experience

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