The populations YMCAs serve are more than just members. Traction Rec enables YMCAs to use the world's #1 CRM platform to understand their holistic relationship with an individual or household across all of their engagement channels. This depth of understanding allows them to engage a constituent with the right type of service at the right time.
Know your community
A single member database and core operational system for services allows you to understand all the ways individuals interact with you.
Deliver your mission
Spend less time on paperwork and deepen the constituent experience with automation of personalized engagement plans.
Make informed decisions
Built-in reporting gives leadership access to unified data and analytics for informed decision making.
A complete picture
YMCAs can easily see which of their members are program participants, volunteers, donors or even board members. This information can be displayed during a member scan at a location, notifying staff when a certain member scans in.
All staff are able to collaborate on a single member record, proving a unified experience.
"When the YMCA of San Francisco reflected on the impact we are seeking, it was essential to move to the Salesforce platform and Traction Rec to deepen our relationships with our constituents through robust technology. We called it “future-proofing” our impact to help Bay Area youth access our resources to help them reach their most significant potential."
Jamie Bruning-Miles, CEO at YMCA of San Francisco
A better experience for everyone
For institutions both large and small, Traction Rec and Salesforce is built for scale and innovation, making it easy to engage with constituents across many industries that can also include higher education, parks and recreation, and sports and health clubs.