Where YMCAs use Traction Rec
YMCAs adopt Traction Rec as their member database and core operational system for services delivery. This unified environment allows them to understand all the ways they interact with their communities.
Traction Rec forms the core registration system members use for memberships and programs. For staff, it allows them to provide all services to members across a single system. Traction Rec's built-in reporting gives leadership access to unified data and analytics for informed decision making.
How Traction Rec Supports YMCAs
The populations YMCAs serve are more than just members. Traction Rec enables YMCAs to use the world's #1 CRM platform to understand their holistic relationship with an individual or household across all of their engagement channels. This depth of understanding allows them to engage a constituent with the right type of service at the right time.
Our Customers
When the YMCA of San Francisco reflected on the impact we are seeking, it was essential to move to the Salesforce platform and Traction Rec to deepen our relationships with our constituents through robust technology. We called it “future-proofing” our impact to help Bay Area youth access our resources to help them reach their most significant potential."
-Jamie Bruning-Miles, CEO at YMCA of San Francisco
