Traction Rec vs. ActiveNet

Flexible CRM built with your needs in mind

How ActiveNet stacks up

Why choose Traction Rec over ActiveNet

Built on Salesforce

Disconnected systems and clunky processes slow down operations and make it harder to serve your members.

Modern interface

Basic reporting tools don’t provide the insights you need to track impact or make data-driven decisions.

Predictable pricing

Hidden costs and inefficiencies eat up resources that could be better spent supporting your community.

Best in class support

We’re a partner, not just a vendor. That means ongoing support tailored to you.

BUILT ON SALESFORCE

Choose a platform that adapts to you

Built on Salesforce, Traction Rec scales with your growth, offering flexibility and reporting that other platforms can’t match. With advanced member data, task automation, and an ecosystem of integrated tools, you get a fully customized CRM unique to your needs.

Generate trusted reports

Discover opportunities to scale with advanced, real-time reporting that can be easily generated and tailored to your unique needs.

Automate repetitive tasks

Reduce repetitive tasks and free up time to focus on members with a flexible platform that lets you easily create automated workflows.

Guarantee your security

Trusted by banks and healthcare organizations worldwide, Salesforce offers enterprise-grade security that you can count on.

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modern interface

Give your workflow a facelift

Built on Salesforce, our interface evolves with each release to bring ongoing improvements to design, performance, and security. Use tools that stay fresh, efficient, and easy to use—no clunky screens or outdated workarounds.

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Stay fresh and modern

Use a friendly, polished interface that is prioritized with the latest performance, security, and UX enhancements including AI—no manual upgrades needed.

Onboard your staff easily

Your staff will love using our simple and streamlined systems. Extensive training resources allow for a smoother and faster adoption internally.

Improve the member experience

Give your members 24/7 support with an on-platform AI Registration Agent. Additional self-serve options and check-in alerts allow for fast service.

PREDICTABLE PRICING

Keep your money where it matters

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See through black 
box pricing

Choose fixed pricing so you know exactly what you’re paying for and what it costs with no hidden fees or price hikes down the line.

Avoid vendor lock-in

Stay in control with flexible agreements that let you make changes when you need to, so you won’t feel stuck later on.

Budget confidently

Keep your pricing predictable so you don’t have to worry about unexpected expenses when planning for the future.

Traction Rec’s fixed pricing model was refreshingly different compared to other CRM vendors.

Emily GladingYMCA

Emily Glading

Senior Director of Information Systems
YMCA

PERSONALIZED SUPPORT

A partner you can count on

We know you can get CRM anywhere, that’s why we go further and invest more to help you and your team create impact that counts for your community.

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With you from the start

We’ll be available to you and your team right from the beginning, setting you up for success.

2.5x
faster system migration

Get up and running with preconfigured settings and go live faster.

Support that lasts

Someone shows up every time you reach out. We’re quick to respond and here to help.

4.8/5
CSAT

Community centers report happiness with our product, service, and customer support.

Features that evolve

We continually survey and listen to understand what you need in our product. Then we build it.

1/3
REVENUE

Reinvested back into product innovation for new ongoing features and solutions.

Discover what sets us apart

Feature

Traction Rec

Built with Salesforce

Yes

No

Pricing

Fixed

Variable

Custom workflows

Codeless automation and integrated APIs

Built-in workflows with some customization options

Reporting and analytics

Custom dashboards, Einstein analytics, real-time insights

Real-time reports available; 
some add-ons required

Member view

360 member view with contacts, payments, and preferences

Siloed customer view with 
program and payment details

Integrations

As needed with native access 
to 3,000+ vetted apps

Required for basic functions

Scalability

Designed to grow with
your community

Complex setups may require workarounds

Data portability & lock-in

Open platform with APIs 
and no long-term lock-in

Proprietary system; data exports require assistance

Customer support

Dedicated teams for support, engagement, and more

Basic support team with some delays

Our previous system left us feeling reactive, constantly troubleshooting instead of proactively managing our operations. 
Now we have greater control to better serve our members and community.

Tiffany Stewart-HarrisYMCA

Tiffany Stewart-Harris

YMCA of Pierce and Kitsap Counties
YMCA

Let’s power your community impact, together.