NEW
Community Self Serve
Stop holding your breath on registration day.
A registration day experience built to meet member expectations. Community self serve takes the predictable friction out of launch day, delivering fast sign-ups for customers and calm for your front desk.
Get Started
Built for the 7AM rush, without the 8AM meltdown.
Empowering for members
Fast, intuitive search lets parents discover tailored programs in seconds, wiping out registration-day anxiety and front desk help calls.
Relieving for staff
Frontline teams trade peak-week registration fires and endless help calls for more quality time with the people right in front of them.
Impact for your bottom line
Higher checkout completion and registration rates directly boost revenue, while previous peak support hours become real operational savings.
Built on the Fresh Platform
Discover the features powering your exhale.
Conversations, not clicks.
Conversational search & personalized answers
Say goodbye to drop-down menus and confusing search results. Customers simply describe what they are looking for and receive tailored answers instantly. The system understands the context behind their requests and sign-ups are completed in a click.
Flawless registration on the first try
Intelligent eligibility & schedule control
Smart eligibility criteria and calendar checks take the gamble out of registration. The system automatically screens age limits, prerequisites, and overlapping programs right inside the flow. Your rosters stay accurate, schedule headaches are cured, and families leave confident.
More features adding to the ease
IN REACH FOR MEMBERS
The entire family, one cart.
Say goodbye to endless forms and repeated paperwork. Each family member's profile lives in one central hub, allowing multiple kids to enroll in different activities simultaneously and check out in a single transaction.
Any device, any moment.
Registration is no longer a sit down desk activity. Fresh community is designed to be completed on a phone, ensuring members can get into the classes they want on the go without missing a beat.
Smart planning, filled schedules.
Keeping kids busy just got a whole lot easier for families. Smart recommendations match customers with activities they love, while built-in calendar tracking keeps family schedules completely conflict free.
Personalized choices, instant additions.
Smart suggestions highlight relevant add-ons at the moment customers are ready to enroll. When a class is full, personalized alternatives keep the momentum going instead of sending families back to square one.
One login, real-time records.
Log in once and the rest is history. As far as the customer is concerned, membership, billing and registration are one unified product. Your front desk shares the same Salesforce view in real time.
A family's first impression of us happens long before they walk through our doors. With most programs purchased online, we see Fresh as the way to get a parent who isn’t familiar with us to the right place, the very first time.
Christine Mulder
Chief Experience and Innovation Officer the YMCA of Greater Charlotte
The next step in smart registration, guided by context.
Discovery happens in a quick chat with the AI agent, and registration finishes with Community Self Serve. Salesforce keeps both sides connected with the exact same context.
Traction Rec Core
Registration Agent
NEW
Fresh Platform
Community Self Serve
Answers member questions
Surfaces available programs
Handles Q&A and discovery
Qualifies intent to register
Registers members
Checkout for every family member
Automatically checks eligibility
Detects schedule conflicts
Member profiles auto-update
Spark impact, one team at a time.
Marketing
Finance & Accounting
Fundraising
Facility Management
Programs
Child Care & Camps
Here’s the lowdown.
New tO COMMUNITIES
Which users and teams is Fresh designed for?
Fresh is designed for everyone who interacts with your organization. For front-line staff it simplifies daily administrative tasks and complex workflows. For community members and families, it provides a seamless, intuitive experience from registration to drop-off.
Does Fresh include any AI features?
No matter if you’re using the Core products or the Fresh products, your team can tailor workflows, reports, dashboards and more to support how your organization operates day-to-day. You can also easily integrate with multiple popular tools to simplify specific operations.
How much does Fresh cost?
Salesforce acts as a source of truth that informs the AI automation in Fresh and in Traction Rec’s core product suite. Since Salesforce stores member information like household profiles, and live seat capacities or facility availability, it's able to match families to eligible programs while automatically triggering backend workflows like receipts and waitlist updates upon checkout.
