• We truly understand what it's like to be a purpose driven organization. Because we are one.

  • We help you focus on what matters most

    Traction Rec is built on the world’s leading cloud platform, Salesforce, designed as an all-in-one, unified CRM solution. It offers a 360° view of your constituents, so you gain greater visibility of your relationships, deepen your human connection with members, empower your staff, and increase your operational efficiency. With a single point of data entry, you only ever need to capture data once to understand the roles and the relationships constituents have with your community.

  • Increase the impact of your mission

    Start with Salesforce, the world’s #1 CRM

    Salesforce with the Nonprofit Success Pack (NPSP) replaces your current operational system with purpose-built capabilities to manage your engagement.

    • Reporting and Analytics
    • Donation Management
    • Income Management
    • Community Portals
    • Volunteer management
    • Impact Management
    • Grants Management
    • Marketing and Engagement

     

    Elevate your capabilities with Traction Rec

    While Salesforce forms the core of your constituent management stack, Traction Rec delivers the functionality that distinguishes you from the average community center and supports your unique revenue streams.

    Innovative technology doesn't have to be inaccessible. The Power of Us program gives eligible nonprofits and educational institutions access to 10 donated subscriptions and deep discounts on additional subscriptions, products, and/or services from Salesforce.

    Learn more about access to discounts.

  • What does this mean for your team?

    Automate Manual Processes

    Spend less time on paperwork, and more time connecting with your constituents.

    Nurture Your Relationships

    Cultivate lasting relationships with personalized and timely engagement plans, all from within the same platform.

    Powerful Data Insights

    Enable higher conversion of services to target members with relevant programing offers and communications.

    Comprehensive Insights

    Know your whole community with a real-time overview of all the ways individuals interact with you.

    Added Flexibility

    Amplify your functionality with integrating additional best-of-breed applications to support other key aspects of your community center.

    Agile and Scalable

    A platform built for scale and innovation that grows with your organization.

  • How will your members benefit?

    A Positive Customer Experience

    Simple, intuitive and easy to join a community and access the information they're looking for.

    Save Time. Period.

    Paperless and time efficient, members can sign contracts and waivers or provide supplementary information easily and quickly during a registration process.

    Access From Anywhere, Anytime

    Access and update account information anywhere and anytime through the self-serve and mobile-compatible platform.

  • Partnership is what we're known for

    We seek partnerships, not just customers. Our team is committed to the enrichment of individuals and communities. By successfully serving community centers and associations, means we’re supporting the delivery of your mission and impact.

    Community of collaboration

    We do more than just implement game-changing technology. We take a thoughtful approach to transformation, so your team can operate efficiently, responsively, and purposefully.

    Invested in the long run

    We take pride in our dedication to customer services, continued product development, and investment in building strong relationships with partners and community center organizations.

  • Don't just take our word for it. Here's what our customers are saying

  • Salesforce.org's Nonprofit App of the Year for 2020

    The award recognizes partners who have demonstrated excellence in serving customers, innovating and giving back to the community.

  • Giving back to nonprofits

    Salesforce is the go-to solution for nonprofits, including organizations such as Big Brothers Big Sisters of America and Wildlife Conservation Society. They have been able to utilize the platform to improve their process efficiencies while focusing on their members.

  • Features, functionality, flexibility. Dive in.

  • Subscribe for really useful news and thought-provoking events.

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