Traction Rec is built on the world’s leading cloud platform, Salesforce, designed as an all-in-one, unified CRM solution offering a 360° view of your constituents.
While Salesforce forms the core of your constituent management stack, Traction Rec delivers the functionality that distinguishes you from the average community center and supports your unique revenue streams.
All of your data in one unified platform
With a single point of data entry, you only ever need to capture data once. Traction Rec and Salesforce provide you a full view of your constituent so you can understand all of their roles within your community and the relationships they have with your organization. Re-use that same data in every future interaction and easily discover if your constituent is a member, donor or volunteer.