Members and donors in one complete view
Traction Rec is built on the world’s leading cloud platform, Salesforce, designed as an all-in-one, unified CRM solution offering a 360° view of your constituents.
While Salesforce forms the core of your constituent management stack, Traction Rec delivers the functionality that distinguishes you from the average community center and supports your unique revenue streams.
All of your data in one unified platform
With a single point of data entry, you only ever need to capture data once. Traction Rec and Salesforce provide you a full view of your constituent so you can understand all of their roles within your community and the relationships they have with your organization. Re-use that same data in every future interaction and easily discover if your constituent is a member, donor or volunteer.
The world’s #1 CRM reimagined for nonprofits
- Salesforce with the Nonprofit Success Pack (NPSP) is an integrated CRM platform that can be utilized by organizations to expand their impact.
- Replace your current operational system with purpose-built capabilities to manage your fundraising initiatives, inbound grants, and programs in one place.
- Utilize member engagement tools like marketing automation, analytics, artificial intelligence and more.
Elevating the experience with Traction Rec
- Adding to Salesforce's functionality, Traction Rec elevates your productivity to include management of your memberships, programs, facilities, retail store, and financials.
- Its flexibility allows you to integrate best-of-breed applications to support other key aspects and specialized needs of your community center.
Salesforce.org's Nonprofit App of the Year for 2020
The award recognizes partners who have demonstrated excellence in serving customers, innovating and giving back to the community.
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