People aren’t just members, they’re constituents.
The populations YMCAs serve are more than just members. Traction Rec enables YMCAs to use the world's #1 CRM platform to understand their holistic relationship with an individual or household across all of their engagement channels. This depth of understanding allows them to engage a constituent with the right type of service at the right time.
Where YMCAs use Traction Rec
YMCAs can easily see which of their members are program participants, volunteers, donors or even board members. This information can be displayed during a member scan at a location, notifying staff when a certain member scans in. All staff are able to collaborate on a single member record, proving a unified experience.
CUSTOMER SUCCESS STORYTransforming the Member Experience
YMCA of the North Shore was seeking a unified and standardized lead process that was consistent and manageable across several locations. More than just a database of information, the Y needed a solution to better convert prospects into members, decrease administrative burden and support incoming members.
After optimizing its lead management workflows with Traction Rec, the YMCA has reinvented the way their organization manages leads and are averaging near 600 lead engagement tasks per month.A better experience for everyone
For institutions both large and small, Traction Rec and Salesforce is built for scale and innovation, making it easy to engage with constituents across many industries that can also include higher education, parks and recreation, and sports and health clubs.
