• Traction Rec for YMCAs

      Expand your opportunities for engagement.

    • People aren’t just members, they’re constituents.

      The populations YMCAs serve are more than just members. Traction Rec enables YMCAs to use the world's #1 CRM platform to understand their holistic relationship with an individual or household across all of their engagement channels. This depth of understanding allows them to engage a constituent with the right type of service at the right time.

       

      Where YMCAs use Traction Rec
      YMCAs can easily see which of their members are program participants, volunteers, donors or even board members. This information can be displayed during a member scan at a location, notifying staff when a certain member scans in. All staff are able to collaborate on a single member record, proving a unified experience.

    • Your success is our success

      We don't seek customers, we seek partnerships. Our team is committed to the enrichment of individuals and communities. By successfully serving YMCAs, means we're supporting the delivery of your mission and impact.

      Collaborative at heart

      We value our relationships, intently listen, and work continuously to ensure we’re increase the impact of our technology. Collaborating on a regular basis offers YMCAs an active role and influence in the future of our product and services.

      Community that supports you

      By joining Traction Rec you will be supported by an entire ecosystem of customers, Salesforce users, and professionals in the nonprofit sector. Access knowledge sharing databases, learn best practices from peers, and utilize tools to develop hands-on skills.

    • CUSTOMER SUCCESS STORY

      Transforming the Member Experience

       

      YMCA of the North Shore was seeking a unified and standardized lead process that was consistent and manageable across several locations. More than just a database of information, the Y needed a solution to better convert prospects into members, decrease administrative burden and support incoming members.


      After optimizing its lead management workflows with Traction Rec, the YMCA has reinvented the way their organization manages leads and are averaging near 600 lead engagement tasks per month.

    • "When the YMCA of San Francisco reflected on the impact we are seeking, it was essential to move to the Salesforce platform and Traction Rec to deepen our relationships with our constituents through robust technology. We called it “future-proofing” our impact to help Bay Area youth access our resources to help them reach their most significant potential."

      Jamie Bruning-Miles, CEO at YMCA of San Francisco

    • A better experience for everyone

      For institutions both large and small, Traction Rec and Salesforce is built for scale and innovation, making it easy to engage with constituents across many industries that can also include higher education, parks and recreation, and sports and health clubs.

       

       

    • Discover what transformation can look like.

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