• Solution

    Connect your constituents with your community center. Salesforce is the only cloud platform that puts the individual first while offering you the scale and flexibility needed to grow and adapt.

  • Why Salesforce


    Traction Rec is a program and member management system built on Salesforce, the world’s #1 cloud platform. Salesforce replaces your current operational system and provides access to class-leading member engagement tools, marketing automation, analytics, artificial intelligence and more.


    The flexibility of Salesforce also allows you to integrate best-of-breed applications to support other key aspects of your community center. Traction Rec takes this all one step further, bending Salesforce to meet the specialized needs of today's community center.

  • Enable Community with Traction Rec

    Salesforce provides a solid and customizable foundation from which to scale your community center, functioning as a data hub that allows you to adopt and connect to best-in-class tools. Whether these platform connections are integrations with external systems or AppExchange products, centralizing all this data in Salesforce enables you to truly understand your constituents.

    While Salesforce forms the core of your constituent management, Traction Rec delivers the functionality that distinguishes you from the average community center and supports your unique revenue streams. Traction Rec allows you to manage your memberships, programs, facilities and retail sales.

  • Know Your Constituent

    Are they a member? A participant? A volunteer? They are many things to your community center, but you might not know it if you rely on disparate systems that lack an integration with a central platform. With a single point of data-entry, you only ever need to capture data once. Re-use that same data in every future interaction.

    Traction Rec and Salesforce provide you a full view of your constituent so you can understand all of their roles within your community and the relationships they share. Automating multi-system manual processes allows your staff to reclaim time and use that time to provide a world-class constituent experience.

  • We Get Nonprofits

    Traction on Demand, Traction Rec’s parent company, and Salesforce are committed to supporting the nonprofit sector by addressing its specific needs. Traction on Demand has worked with a diverse range of more than 170 nonprofit organizations to further their missions across over 370 successful projects.

    Recognized as a thought leader and Premium Salesforce.org Partner, Traction on Demand relies on its unique experience of working with large-scale clients in the commercial sector and applies a thoughtful approach to implementing game-changing technology for nonprofit organizations.
    We know Salesforce and we know nonprofits.

  • Get Started!