• About

  • Reinventing the Modern Constituent Experience

    When JCC San Francisco began their journey with Salesforce, they were simultaneously blazing a trail for community centers. They envisioned a Salesforce instance that could support all of their vital community center functionality, and they partnered with Traction on Demand to make that vision a reality.


    Soon, it grew clear that community centers far and wide were looking to leverage the breadth and power of Salesforce. Peninsula JCC and Marcus JCC of Atlanta joined with JCC San Francisco and Traction on Demand to collaboratively build a product that would tailor Salesforce to the needs of the modern community center. Traction Rec is the system that emerged from that collaboration; a full solution that enables community centers to deliver a constituent-first experience

  • Built for JCCs, with JCCs

    Traction Rec is the product of a collaborative effort by Traction on Demand and several trailblazing Jewish Community Centers to build a solution that addresses the challenges of the modern JCC.


    In today’s digital revolution, a constituent's best everyday experiences anywhere become the expectation everywhere.


    Traction Rec allows JCCs to strengthen community through technology. We've taken the world's #1 CRM and made it the world's #1 CRM for JCCs.

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    “We saw an opportunity to build a system that is centered around the member. That leverages the power and accessibility of the cloud to help community centers adapt to member needs, improve the quality of service, deliver a great custom experience and take the guesswork out of programming.”
    - Greg Malpass, Founder & CEO, Traction on Demand.

  • Our Customers

    "[After] implementing Traction Rec, we are able to see our constituents total participation in one place. Admins are becoming Analysts and using reporting and dashboards to tell our story - It’s amazing what you can do with all data in one system and can change how you operate!"

    M. Peterson, Director of Data Governance and Internal Controls

    “[...] While there are many local firms that specialize in SalesForce integration, Traction On Demand offered a deep bench of platform and industry expertise that was critical for our successful implementation– Traction was also our clear choice.”

    F. Weiner, CFO Peninsula Jewish Community Center

  • We Eat, Sleep, Breathe Salesforce

    Traction Rec is an independent product launched by Traction on Demand, North America's largest dedicated Salesforce consulting partner.


    The Traction on Demand team has completed 4,500+ projects for 1,500+ nonprofit and commercial organizations on the expanding Salesforce.com platform. Our team includes some of the most experienced and innovative cloud technology experts in the international ecosystem.

  • Awards

    Traction Rec is proud to be a product of Traction on Demand. ToD is consistently recognized as one of Canada’s fastest growing and most socially conscious companies. We have been ranked as one of the best places to work in the country for the past six years and were one of the first companies in Canada to become a B Corporation.